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You are here >> OBIS Outputs / Test of Optimised Bike Sharing Concepts / European Union

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18-12-2011 - Development and test of concepts


Barcelona

Barcelona’s Bicing service is only open to Spanish residents; there is only an annual subscription option. Use is free for the first half hour free with an escalating payment scale after this period to encourage bike return the same day. The service is open 365 days/year.  It covers an area of 49 km2. Studies of usage indicate that a significant part of the Bicing users are “commuters”.

During the OBIS project, the number of Bicing subscribers initially increased beyond 200,000 users (in association with the expansion from a city centre scheme to a city-wide service) and then lowered to 120,000 users. The number of cycles has remained at 6,000 units, available at 420 stations. The main issues confronted during OBIS have concerned:

  • Stabilising usage whilst increasing user-based revenue;
  • Improving service performance in terms of initial surveys of user satisfaction;
  • Developing indicators and procedures to monitor and optimise the service;
  • Minimising the costs of redistributing bikes.


OBIS Activities

Within OBIS, the following activities were supported:

  • Customer satisfaction and utilization monitoring;
  • Development of implementation concept for new stations;
  • Development of redistribution concept;
  • Improvement of scheme accessibility (improvement of bike/slot availability, improvement of iBicing App).

OBIS Impacts

The following overall developments were supported by the OBIS activities:

  • Stabilisation of user/ subscription level;
  • Decrease of redistribution costs;
  • Improvement of overall customer satisfaction level;
  • Increase of user-based revenue by introduction of increased subscription prices.


OBIS Partners Involved

  • BCNMun
  • Altran.


Stockholm

The Stockholm BSS is operated by Clear Channel under a publicity-revenue model. It has had a varying number of bikes depending on the season. The focus of the OBIS study concerned the potential use of bike sharing for both commuter trips and business trips, at a number of large companies and other organisations in Stockholm. In order to gather data for this analysis, two databases were used:

  • A user survey from the bike-sharing scheme in Stockholm, which has been conducted annually at the end of the last three seasons (2008–2010).

  • A database available from CERO (Climate and Economic Research in Organisations). This includes data on specific attitudes and preferences regarding bike-sharing and bike commuting, as well as other general factors.

The Swedish Transport Administration and the Energy Agency in Sweden have supported a number of municipalities and other public authorities to engage in CERO which has improved the quality and usefulness of the data-base. Examples of some of the large companies included in the CERO database are e.g. Europe’s largest transport company Posten/Post in Sweden and Denmark, the energy utility Vattenfall, Swedbank which is one of Sweden’s largest banks, the pharmacy company Apoteket, theGreater Stockholm public transport operator SL, and the IT-company TeliaSonera.


OBIS Activities

Within OBIS, the following activities were supported:

  • Analysis of user surveys: Three user surveys were conducted in December 2008, 2009 and 2010. The resulting data have been analysed and reported in five master theses at KTH, Technische Universität Berlin (TUB) and École Polytechnique Fédérale de Lausanne (EPFL), and presented at a number of seminars and conferences. The results have been shared with Clear Channel, the Traffic Administration of Stockholm and other bike sharing stakeholders in Sweden. The experiences from the demo have also been transferred to another project, which aims at setting up a BSS in Örebro.

  • Analysis of BSS potential for companies with the help of the CERO database: The results from these surveys were used within the companies to set internal travel plan targets. The surveys were complemented with investigations on the internal costs for different travel modes, in order to formulate cost effective incentives to reach those targets.

  • Analysis of the city planning perspective: In some cases, the measures of the companies themselves are insufficient and need the support of the public authority. These cases include for example the location of bus stops, cycle lanes, bike sharing racks, or other public infrastructure. Many city administrations, both in the Stockholm area and elsewhere, are also participating in CERO mobility management, as the municipality itself is often the largest local employer.

  • Development of potential and perspectives for BSS use in companies and for commuter trips: By the analyses of the user surveys and the CERO database, some common characteristics and prerequisites among potential users have been identified, but also constraints and barriers related to, for example, public policy and planning, personal preferences.


OBIS Impacts

The following overall developments were supported by the OBIS activities:

  • Year on year rental increase, reaching 338,000 in 2010, an increase by 54 % from 2009;
  • Number of regular users has increased from 4,600 in 2008 to 7,900 in 2010; the short-term users increased from 8,400 to 13,000 in only one year, from 2008 to 2009.
  • Ongoing scheme expansion (currently 91 stations and around 1,100 slots).


OBIS Partners Involved

  • KTH


Czech
Republic

The Czech Railways have experienced a considerable development of bike tourism recently. In the past they have responded to this trend through the diversification of services for cycle tourists. Rail bicycle transport is a current topic and simultaneously interest in using the services of bicycle hire at the Czech Railways has increased. A countrywide network of bicycle hire services has been implemented at chosen railway stations for the last three years. Czech Railways, the operator of this system, was planning to cancel it after two years. Fortunately, a complete network has been maintained at least in the South Bohemia region. Around 200 bicycles are provided at 13 train stations in the South Bohemian region at present. The system allows the users to return bicycles to 14 stations or to pick them up elsewhere according to prior agreement. Since August 2010 the bicycles can be rented not only for tourism but also to be used as public transport in district towns.


OBIS Activities

Within OBIS, the following activities were supported:

  • Implementation of electronic order system to book bicycles via internet or telephone (2010);
  • Fast booking service for bicycles in the area (254 reservations were processed in the period from April 2010 to August 2011);
  • Establishment of the „Call bicycle rental centre“(144 customers were served);
  • The final OBIS conference was held in the Czech Republic to present the project results to the public and promote the idea of BSS in the new EU member states.


OBIS Impacts

The following overall developments were supported by the OBIS activities:

  • ČD Bike system: 813 bicycles were rented at the 13 hire stations from April 2010 to August 2011. To promote the BSS as daily modes of transport, short-time rentals were promoted.

  • Currently CDV monitors the development of the system in three other regions: The Pardubice region, the Karlovy Vary region and the Vysočina region. New feasible solutions for the development of the system were explored and found.

  • A new BSS site was proposed and implemented on the base of a contract between a municipality and the ČD. This system is inaugurated in Kroměříž; it will be further monitored and recommended in other towns.

  • Marketing activities: OBIS helped to bring out the importance of additional marketing activities for the ČD Bike system. The BSS was promoted in the regional timetable with 40,000 leaflets and 350 posters.

  • HOMEPORT system: In 2005 the city of Prague introduced an automatic BSS called Homeport with 30 bikes at 16 stations. This system has been studied during the OBIS project. In April 2011 the primary first Homeport system version in Prague - Karlin was replaced by the completely new generation. New Homeport bikes with a modern design are now available at eight stations. Since 2011 the Homeport system has been adapted for the use of bicycles with an auxiliary electric motor “Homeport Electro”, as well for freight bicycles “Homeport Long John”.


OBIS Partners Involved

  • CDV


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